My design journey began in the high-stakes world of trade show graphics, where I mastered color matching, drum scanning, and 4-color workflows. From there, I sharpened my skills across a wide range of settings — from in-house design teams to fast-paced digital shops, flexographic and offset print vendors, and freelance roles.
In recent years, I’ve specialized in B2C marketing, leading creative strategy and execution for campaigns that introduce and promote financial products through multi-channel initiatives. Every decision is rooted in KPIs, ROI, and user engagement.
Above all, I’m a user-first, solution-oriented creative thinker who brings curiosity, initiative, and collaboration to every project. I consider myself a lifelong learner, always seeking new tools, insights, and ideas to elevate my work and deliver results.
Art Director — Wells Fargo
November 2018 to November 2023
Generated on-brand concepts and designs for integrated consumer marketing campaigns, including credit card acquisition and usage, and personal and educational loan products. Translated creative briefs into visually compelling concepts using consumer insights and strategic thinking, strongly emphasizing social, digital, and print channels. Collaborated with marketing, product, research and production teams to identify user and business needs and develop successful omni-channel campaigns. Produced user personas, customer journey maps, wireframes, mockups, and prototypes to create digital experiences that aligned with project goals and user requirements, and that lengthened customer engagement and increased click-through by over 45%.
Senior Graphic Designer — Wells Fargo
October 2008 to November 2018
Developed and refined innovative concepts, layouts, and designs in alignment with project briefs and brand guidelines, focusing on global growth initiatives, investor relations, corporate social responsibility, and employee engagement. Delivered polished presentations to clients, detailing how quantitative data and business objectives drove design decisions. Worked cross-functionally with teams including copywriters, project managers, and developers to ensure cohesive visual narratives. Increased Personal Loan acquisition response rates by 175% using A/B testing, direct mail best practices and modern layouts.
Graphic Designer — Wachovia
October 2006 to October 2008
Designed and produced marketing and cross-sell initiatives for marketing campaigns, events, and product launches. Assisted senior creative team members in the execution of projects, from initial concept to final production, including the development of mood boards, storyboards, and design presentations for client pitches and internal reviews. Collaborated with product marketing teams to develop effective customer communications elements, refining strategy and setting objectives and expectations. Average of 15 projects completed weekly, ranging from new bespoke creative to updates of existing work.
Senior Production Artist — World Savings Bank
September 2005 to October 2006
Team lead for in-house production studio, producing a high-volume of digital and print marketing collateral with fast turnaround and ensuring all deliverables meet quality standards and are delivered on time. Webmaster for Marketing Resources intranet site, which hosted customizable pdfs for loan officers and bankers. Lead production for HTML email campaigns. Resident subject matter expert on graphic production and mentor to other designers.
Prepress/Digital Press Operator — Label Art of California
August 2004 to September 2005
Prepress and graphic design for flexographic and digital printing. Handled multiple projects weekly with short turnaround times. Operated and maintained in-house Hewlett Packard Indigo Digital Press.
Lead Prepress — Rocket Postcards
January 2003 to June 2003
Lead prepress for online postcard vendor. Primary point of contact for customers with file preparation queries. Verified print-readiness of files, grouped layouts for output, and created tracking collateral for print runs.
Senior Graphic Designer — Blazer Exhibits July 2002 to January 2003
Lead designer for trade show exhibit print department, producing large format inkjet and LightJet prints on various substrates. Created and rendered booth concepts in 3D applications. Implemented color management workflow, increasing customer satisfaction while reducing revisions.
Prepress Manager — Almaden Press
September 2001 to July 2002
Led graphic design and film output for traditional four-color offset lithography. Managed large projects, client presentations, and production of bluelines and matchprints for proofing. Gained in-depth experience with multi-fold mailers, die-lines, spot colors and varnish coatings.
Senior Graphic Designer — Weave Innovations
January 2000 to February 2001
Design, production and management of company collateral, web pages and presentations. Played integral role in developing the user interface, information channel screens, and the StoryBox Network Member Site. Assisted in development of a proprietary language to parse live XML content for the Kodak Smart Picture Frame.
Graphic Designer — Boole & Babbage
June 1997 to May 1999
Created corporate multimedia presentations, seminar material, and collateral (catalogs, posters, direct mail and international corporate magazine). Gained experience with 3D animation and modeling techniques. Preflighted print jobs, coordinated with vendors, and managed contract workers.
Production Manager — Poster Press
April 1995 to May 1997
Supervised the large format printing department. Performed all drum scanning and photo retouching. Responsible for design and production of trade show graphics using inkjet, electrostatic, and cut vinyl processes.
Ongoing — Online
HTML5, CSS, Javascript, and Python courses through lynda.com, codecademy.com, and lambdaschool.com
Google UX Design Professional Certificate 2024
Laney College — Oakland
Solidworks 2011 (CSWA January 2012), geometric dimensioning and tolerancing, G-code (CNC), machine technology
CIS 6 (Introduction to Programming, Python), CIS 234D (Web Authoring)
Learn iT! — San Francisco
HTML, CSS, Flash
UCSC Extension — Cupertino
Illustrator, Photoshop, Quark Xpress, Flash, Director, Typography and Design Theory
De Anza College — Cupertino
Computer Science, Graphic Design
